DISQUS

Roost: Critical Components of a Successful Online Marketing Program (Three Part Series)

  • Ricardo Bueno · 1 year ago
    Ok Derek, here's a question for you... Where do you stand on Registering to search for listings v. Not Registering to search for listings? Thoughts?
  • Derek Overbey · 1 year ago
    Ricardo, I think forced registration in the age of information is not something I would endorse. I think if you provide valuable and comprehensive information coupled with a great user interface, the consumers will come back to use you until they are ready to move on a home.
  • Matt Goyer - Redfin · 1 year ago
    I agree with Derek.

    Since Redfin was able to drop our registration wall for Boston listings (Boston was our only market with forced registration) Boston traffic has been growing at a double digit pace week or week when previously it was flat.

    I highly recommend not having forcing registration.